Securing quality donations for fundraising events is a vital part of nonprofit success. Among the most appealing items are vacation getaways, especially those involving luxury or family-friendly resorts. A well-crafted resort donation request can lead to generous travel package contributions that attract high bids at charity auctions or raffles. In this article, we’ll explore what makes a great resort donation request, how to write one, and why resorts may be inclined to support your cause.
Why Resorts Support Charitable Donations
Resorts often see donation requests as valuable marketing opportunities. By donating a stay or package, they gain exposure to a charitable and often affluent audience. These donations can lead to word-of-mouth promotion, return bookings, and a strong community presence. For many resorts, participating in nonprofit events enhances their brand image and builds goodwill.
When submitting your resort donation request, it’s important to frame the opportunity not just as a favor but as a partnership that benefits both parties.
What to Include in a Resort Donation Request
A successful resort donation request should be concise, professional, and persuasive. Here’s what to include:
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Your Organization’s Introduction: Clearly state your nonprofit’s mission and goals. Include any notable accomplishments or recognitions that enhance credibility.
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Event Overview: Briefly describe the upcoming event, including the date, expected attendance, and how the donated resort stay will be used (silent auction, raffle, giveaway, etc.).
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Audience Demographics: Share who will be attending. Resorts are more likely to donate if their ideal clientele will be present.
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Marketing Benefits: Highlight how the resort will be recognized—event signage, social media, newsletters, or your organization’s website.
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Specific Request: Clearly specify what you’re asking for—a 3-night stay, an all-inclusive weekend, a golf or spa package, etc.
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Tax Deduction Info: Note whether the resort will receive a tax-deductible receipt for the donation.
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Contact Information: Make it easy for them to respond with questions or to confirm their donation.
Tips for Writing a Successful Resort Donation Request
Here are key strategies to increase your chances of receiving a resort donation:
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Personalize the Request: Don’t use a generic template. Address the resort manager or marketing director by name if possible.
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Be Specific and Realistic: Ask for something they are likely to approve (e.g., off-season dates, mid-week stays).
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Attach Documentation: Include your nonprofit’s tax ID, event flyer, or previous donor recognition examples.
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Give Ample Notice: Send your resort donation request at least 2-3 months in advance of your event.
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Follow Up Politely: If you don’t hear back in a couple of weeks, send a courteous follow-up email or call.
Where to Send Your Resort Donation Requests
Target resorts that align with your audience’s interests and travel habits. Great candidates include:
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Local or regional resorts supporting community causes
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Destination resorts known for philanthropy
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All-inclusive resorts with established donation programs
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Eco-resorts or wellness retreats interested in nonprofit visibility
You can often find donation request guidelines on a resort’s website, usually under “Contact Us,” “Corporate Giving,” or “Community Involvement.”
Sample Resort Donation Request Letter (Excerpt)
Dear [Resort Name] Team,
I am writing on behalf of [Nonprofit Name], a 501(c)(3) nonprofit dedicated to [mission]. We are currently planning our annual [event name], scheduled for [date], which will host approximately [number] supporters from our community.
We kindly request a resort stay donation to include in our fundraising auction. In return, we would be honored to feature [Resort Name] in our promotional materials, social media, and event signage.
Thank you for considering this resort donation request. Your support can help us make a meaningful impact.
Conclusion
A compelling resort donation request can open doors to exciting travel experiences for your supporters while raising crucial funds for your cause. By presenting a professional, thoughtful, and mutually beneficial proposal, your nonprofit can build lasting relationships with generous resort partners. Always follow up with a thank-you letter and photos or results from your event—it goes a long way in encouraging future support.
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